ABOUT US

SUH SOO MI was first imagined in 1993 as an idea for a new and honest form of tie manufacturing that endeavoured to bring back ties with their original essence for men and women from better fashioned periods, mixed with current day trends.

SUH SOO MI has a familial link to the extremely exclusive tailor to the wealthy, Haigh Brothers and Henry Bucks in Collins Street, Melbourne. 50 years of tailoring and dress making from a prominent Melbourne family has created a new label in SUH SOO MI to continue its dedicated service to the fashion industry.  

 

SUH SOO MI was created in Seoul, South Korea as a hybrid of classical English tailoring and depth of Seoul salary man culture. There was a direct relationship between the amazing kaleidoscope of extreme business situations in South Korea and the bright colours of Australia’s landscape, that formed our boutique's range into SUH SOO MI Melbourne – Seoul in 2015. SUH SOO MI is the fast paced, dynamic and exciting Asian crowded metropolis, mixed with the images of laid-back, light-coloured hues i.e., Australia.

 

SUH SOO MI was created in Seoul, South Korea as a hybrid of classical English tailoring and depth of Seoul salary man culture. There was a direct relationship between the amazing kaleidoscope of extreme business situations in South Korea and the bright colours of Australia’s landscape, that formed our boutique's range into SUH SOO MI Melbourne – Seoul in 2015. SUH SOO MI is the fast paced, dynamic and exciting Asian crowded metropolis, mixed with the images of laid-back, light-coloured hues i.e., Australia.

 

SILK ORIGINS

The Chinese legend of the Goddess of Silk to the Lady Xi Lingshi states as early as 3000 BC that silk in the Hangzhou region was being cultivated and used by the then ruler of China. From an archaeology point of view, in 1927 a silkworm cocoon and associated binding of silk were found in Zhejiang next to the Yellow River in Shanxi Province and has since then been carbon dated to a period between 2600 – 2300 BC.

Unknown to many people around the world, the first destination for silk outside of the Chinese mainland was in fact the Korean Peninsula. This is where SUH SOO MI has a great heritage with our ties; binding the traditional world’s first silk from Hangzhou to the country of South Korea, of which silk became as important as China. Our ties are using the same heritage silk, matched with the same eye for design as our head designer from Daegu, South Korea.

we at SUH SOO MI embrace our silk origins by seeking out and sourcing the best silk from Hangzhou. The vibrancy, texture and luxurious feel and longevity of our silk, is second to none. We stand by our silk and also the processors and heritage that only 5000 years of development could bring. This is not your typical silk from parts unknown, this is the original and the best.

We often read terms such as “Italian Silk,” or “French Silk.” This is not exactly accurate. In Italy, silk has not been grown since the 1950’s and the silk worms are sourced originally from China, parts unknown. This is true of Italian, French and English “Silk.” Buyer beware, not everything in the tie world is as it seems.

SUH SOO MI sought out this region for our silk as it highlights tradition, vibrancy, silk road history and millennia old know how. Manufacturing expertise is away of life for people from this region. Hangzhou has long been considered a powerhouse of silk quality and production that cannot be compared. This is what we sourced, and this is what we are providing. Real silk made by real cultures for real ties. In the time of the silk road Hangzhou silk was the worlds most sought after, now we are bringing back Silk Road quality and reputations.

 
Collection of ties by SUH SOO MI Melbourne

DIVERGENCE IN DESIGN

Choose your tie then build the outfit around it...

Men's fashion is essentially based around choosing the right clothes for an event and then trying to find a tie that matches. We have this back to front. The tie is the only component of the wardrobe that can be characterised as unique. The remainder of the outfits are roughly the same; the jeans, the shoes, the suit are just variations on the same design. The tie however is something absolutely one of a kind and specifically linked to the wearer. Our advice is to choose the tie first. If floral ties are in and you dont like them; dont buy one. Build your own tie inventory based on you! That's why SUH SOO MI produce a range of tie designs, materials, feels and weaving techniques. You wear it - you choose it.  Don't let anyone tell you differently.

A detailed tie makes a lasting and positive impression. Every single time...

There must be quality present. There are two types of quality; brand and manufacturing. Let me expand on this. People often buy a fashion item because of the brand. Although we rarely admit this, it is indeed an important self esteem builder saying, “I have money and taste.” It is definitely normal and of course very human. We have all seen a guy or girl walking down the street in a peculiar shirt or blouse, but we accept it because it has the brand emblazoned across the front and we recognise the brand. This is one type of quality.

 

The other type of quality is what we call manufacturing quality. It is often said that some brands don't necessarily have the latter. We will now describe what you should be looking for in all tie manufacturing quality which is sadly lacking in modern ties. In the meantime, go and grab any of your ties and see if they pass the test. Any tie will do, cheap, expensive, old or new. So whats happening here...

 
Hand Woven & Folded
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SUH SOO MI Melbourne Seoul
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Double Reinforced Folded Loop
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SUH SOO MI Silk Tipping
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Triple Hand Sewn Bar Taks
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EnviroTech Box 100% Recycled
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DIVERGENCE IN DESIGN

Ok so let begin on the front of the tie. Is the tie asymmetrical? Are the lines of polka dots, flowers, paisley or solid pattern run parallel to either of the short edges at the bottom of the tie? Are the lines/designs straight all the way through the tie? Can you see any material (Warping) between the lines in the background? Is the material straight and consistent with the entire length of the tie? If the answer to any of these questions is no, regardless of price, then your tie has questionable quality.

The feel of your tie will directly translate into how you connect with it. Believe it or not, when you wear a tie it does become something you touch very often. Next time you wear a tie consider how many time you interact with it throughout the day. I guarantee it will be a high number. This is where warping comes in. Warping is the material inside the tie. This has two purposes, the first being the material that onto which your design is woven, but also it is used to thicken your tie as it were, making it a firmer or stronger tie.

The loop is where the thin part of the tie is inserted to reduce separation. So often, a tie has the label printed on some rather poor quality grey or black material and anchored in place over the loop. This has become so common that it is now the norm. The problem with this is that it is hiding a beautiful part of workmanship that is integral to the tie itself. We at SUH SOO MI have gone back to original qualities and left the loop open for all to see and to really demonstrate bespoke values. The loop is indeed a major part of the tie, why hide it? Its just the tip of the iceberg.

The company label is so vitally important that some firms spend more on their message than the tie itself. The label needs to be easily identifiable and state what can be expected in purchasing said tie. At SUH SOO MI we are straight up with our brand. Inspired, motivated and designed in the Pacific Rim with world's best materials and processors. The designs are a mix of the unconventional and the classical but more importantly, they are all individual.

The reverse of your tie is just as important as the front. The reverse side of the tie has the large tipping (The diamond of bland material at the thick end of the tie,) the small tipping (the same material in the small diamond at the thin end of the tie,) the care label, the main label and of course the loop (of which we have covered.) At SUH SOO MI we have gone back to original designs of tipping and have deep stitched designs throughout all our tipping. Our tipping is as tightly made and striking, as is the front of the tie. The richness and depth of contrasting colours is paramount to our concept of design. Tie companies have been found well short in these areas, and consumers are the ones that suffer.

If you look at your tie closely you will notice that there are at each end a small piece of thread that is holding your tie together. They are generally called flower bar tacks or just bar tacks. The problem with most tie manufacturers is that they will only use about 2 inches of very thin thread to close the tie. At SUH SOO MI we use a double flower bar tack that is heavy duty and able to hold even the most vigorously worn tie with security. If your ties are not double flower bar tacks then they are inferior. We also like to use colour with our bar tacks to highlight and show off the workmanship. In many expensive ties the thread will be the same grey coloured thread from the $0.02 cent tipping. When you buy SUH SOO MI you can tell and SEE that is is a superior product in every way. You can see it in our label.

 
Polka Dot Tie
Polka Dot Tie
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Club/Military/Universal Tie
Club/Military/Universal Tie
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Classic Striped Tie
Classic Striped Tie
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Solid Tie
Solid Tie
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Foulard Tie
Foulard Tie
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Floral Tie
Floral Tie
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Tartan Tie
Tartan Tie
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Check Tie
Check Tie
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Paisley Tie
Paisley Tie
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STYLES OF TIES

The polka dot tie is a traditional tie that is usually made up of only two colours with one being the solid component of the tie and a polka dot or small solid circle of another colour placed in repeating patterns over the tie. This is done primarily to add contrast to a single/solid colour tie. A classical design that can really present itself at all occasions. Regardless of convention, can be worn with most shirts and suits. Best made in silk and woven but also polyester and cotton are suitable.

The club/military/university tie is probably the most famous tie and is a timeless classic. Usually thought of as a sport club or public-school tie, it consists of two or more colours of diagonal stripes of the same width. On occasion it may consist of a club emblem or coat of arms, although is not the current trend. This is a strong tie with a great opportunity for the wearer to present great contrast between shirt and tie. Club best comes in woven silk or polyester.

The classic striped tie is made up of diagonal stripes of varying thickness and colours and even patterns within the boundaries of the stripe. There is usually one dominant colour in the thickest stripe that meshes easily with the thinner stripes. This is probably the most common tie in the world and is best represented as a business tie. This particular tie is a very personal tie and where men's opinions vary greatly. This is the tie that is for normal occasions. Can be worn with any suit. Should be woven or twill in silk, polyester or microfiber

 This solid tie is represented as the name suggests, as one single colour tie. This tie may or may not have a woven pattern in the body, but the single overall colour of the tie remains prominent. Most common solid ties of course is the black tie for formal occasions. In many cultures the white solid tie is also used first and foremost for formal occasions. The solid tie can be worn with most suits, jackets and shirts although the wearer needs to be aware of over contrasting with bright colours such as aqua marine or pastels. The solid tie looks fine in both silk and polyester but looks best woven, never printed.

 A foulard tie that is a single colour with a symbol or small design patterned throughout the tie repeatedly. This could be similar to a polka dot where the dot is replaced by a fleur de lies, diamond or similar design. This originally is French and is one of the most striking ties. The contrast between the solid twill colour of the tie and the deepness of the patterned design comes across as high-end fashion with physical strength in the tie. Most often used by those with an extensive taste and range beyond the normal standard dress tie. Should always be in silk or polyester and woven or twill

These ties are a tie that is known to come and go, and also using different flowers in its design. Most floral designs are a solid narrow or medium tie with an overlay of distorted floral patterns. The flower of the time also changes, when in the 80’s roses were the go, now smaller flowers such as the Daisy, Jamaican white flower or Sardinian Blooms are all the rage. Most companies print the flower however a quality tie should be woven of silk and never printed

Currently the tartan tie is undergoing a renaissance. The design is either a single solid tie with a single or double colour check pattern overlaying or alternatively, a tie made up of overlapping 3 or more colour check with no single dominant colour. Best in 7cm or 8cm width but also know to work in 5cm width. Must be in silk or polyester only and woven. Very popular tie and one that should stand out from the pack with unconventional colours or design of the check

A check tie is another staple of the office or the racetrack. A single colour with a cross stitch creating an image of small squares. Often seen in a 5.5cm to 7cm tie this looks best in silk and with a thick warp (internal padding.) Can be worn with single colour shirts with great contrast such as white witha blue/red check tie.

The paisley tie is probably the most recognisable tie of all of the types of ties. A traditional design that comes in and out of fashion. Historically the pattern originated in the region of Indo-Iranian asia with a strong relationship with vibrant colours. The paisley tie is of course able to be made in all materials and most famouse of course is silk. Can be worn with any colour shirt and suits. Not often seen in a more casual attire but still strong in appearance.

 

ONE OFF DESIGNS

All SUH SOO MI ties are original one-off designs that cannot be found anywhere else. When tie companies make ties, they generally sift though thousands of predesigned patterns and then choose which one they want. The downside of course is that many companies have exactly the same ties. Not at SUH SOO MI. Every single tie is an original one-off design that will not be replicated in any way. A great example is mt Sakurajima. A tie where the pattern is never repeated making every unit 100% original.

 

ENVIROTECH

While we make every effort to create the perfect tie from outstanding materials, we believe that we also have a responsibility to make sure that our carbon footprint is as small as possible.

 

SUH SOO MI believe that packaging should be functional but with as little impact on the environment as possible.

 

That is why we have designed our packaging as "Envirotech." Our ties are protected from manufacturing to end user by a box that is not only functional but also re-usable. The ink and the box are both 100% biodegradable and can be re-purposed.

Our box with its magnetised lid is free from bleach and dyes except for our brand name. The box can be re-used as anything you can fit in it. If you put it on its side, it can hold 50kg without breaking. The reason? Keeping you ties in shape…

 

Packaging should not become waste. It should be able to be used again and again, thereby prolonging our small environmental footprint. Use it for the tie itself, cuff links or tie clips or alternatively they make great storage devices for the garage, cupboard storage or anything else you can imagine. The snap fit magnetic lid keeps anything safe and sound.

 

SUH SOO MI’s Envirotech is an amazing way to care for ties and the environment at the same time

 
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14 Point QA Checklist for every Tie by SUH SOO MI Melbourne

14 POINT CHECKLIST

SUH SOO MI ties are not a product to be picked out of a warehouse bay and thrown into sealable bag and then dropped off at the courier. At SUH SOO MI every single tie goes through a rigorous 14 point Quality Assurance checklist prior to shipping. If it passes, it ships directly to your door with checklist attached and signed off by QA for your peace of mind.

 

The QA checklist encompasses everything from material grading to all colour matching and even onto folding and fabric care. The list is our guarantee to you that the quality will be unmatched against any tie on the market.